When it come to content strategy , there are no “silver bullets” or one-size-fits-all plans that can be applied to every business blog .
However, there are some core, common strategies that you can use on your business blog to make sure that you are producing valuable and compelling content on a frequency that is comfortable for you and your audience.
Content Creation Strategies
This list outlines 14 such strategies you can use to write relevant and compelling blog articles.
1. Keyword Research
Use keyword research tools to come up with a list of keywords that can bring more traffic and exposure to your business blog. Create a few articles around these keywords.
2. Cover Industry Trends
Track what’s trending in your industry on social media sites, and use trending topics as ideas for blog posts.
3. Cover Industry News
If you are in an industry where there is a lot of things happening all the time, blogging about them can be a good option.
4. Answer Questions
Write a blog article that answers some of the common questions that you might have come across in your niche.
5. Use Surveys
Create a short survey and send it to your customers or host it on your blog. Use the data you receive back as an inspiration or trigger for topics for future articles.
6. Curated Posts
Find and read other blogs related to your industry and come up with a curated post with the content from these blogs. Be sure to link back to the original article.
7. Allow Guest Blogging
Do you have a customer, partner, employee or a niche enthusiast who would love to contribute a few articles to your business blog?
8. Create Useful Lists
Publish an educational list of links that relate to your industry and business. You can also try creating a list of top ideas, trends, tools, or opinions related to your industry.
9. Create How To Guides
Educating and teaching people how to do something related to your industry will be the best possible way to improve your acceptance and thought leadership.
10. Share Your Industry Experiences
Share a recent experience you had. It might be from a recent trade-show, event, or a customer experience.
11. Distribute a Press Release
Write a press release on your blog and create links to related blog articles. When it’s syndicated, it will still include those links back to your blog articles.
12. Share Industry Videos
Find a video on YouTube related to your industry and write a review of the video. Be sure to embed the video into your blog article using YouTube’s video embed code.
13. Use Blog Comments and Feedback
Read and respond to your blog comments and keep a watch on the feed-backs that you receive. You might be able to find an opportunity to write an article revolving around those topics.
14. Publish Case Studies
If used properly , case studies can be a good platform to showcase a customer success story. By putting one of your customers in the limelight you are also earning their trust and respect.
That’s all Folks.. I will see you at the comments.
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